At 3:00 a.m. two weeks before Party #1 ask yourself if you ordered books. Click around the printer’s website. Find no definitive proof the order went through, but also no proof there’s a problem. Go back to bed.
Postpone Party #1, because you have no books.
Having relieved the pressure of Party #1, feel a renewed enthusiasm for marketing. Create Facebook event for Party #2. What fun! Share, like, post, comment, message, text, email.
Check the website again. Assume that what you do know (they’ve charged your credit card for 100 books) explains what you do not know (why does the order read “pending” instead of “shipped?”). Decide the books are on a UPS truck heading toward your house.
Friday, write a blog post about Parties #2 and #3.
Saturday, postpone Party #2, because you have no books.
Decide to call the printer's customer service on Monday. Spend the weekend consumed by the fear of getting chewed out. Ignore the voice in your head that says, why on earth would customer service be mad at you?
Monday morning, sigh in deep gratitude when your call goes immediately to a recording. After ten minutes, feel disappointment rather than relief when a man says, “Good morning. Can I help you?” Talk slowly so he can’t tell your voice is shaking. When he says, “I’ll put a rush on this, it wasn’t your fault,” stifle your laugh. If he looked into the case, he’d discover it is indeed your fault. Thank the nice man. Resolve to stop picking on yourself.
Arrange a book order from alternate printer for September 28 delivery. Plenty of time for Party #3. Right?
Having relieved the pressure of Parties #1 and #2, feel a renewed enthusiasm for marketing. Take a nap.